• Guided Doctoral work in the areas of Marketing Communication, Brand Management, Entrepreneurship, Sustainable Development Goals & e-Governance.
• Current research areas include Sustainable Entrepreneurship, Advertising, Brand Management, Consumer Behaviour & Pedagogy for Technical Education
• Possibilities of Inclusion of Tribal Languages in the Curriculum of DoW-run Residential Schools for STs and Assessment of Learning Aptitude of Students (Rs 9 Lacs), Tribal Research Institute, Ranchi, Jharkhand, ongoing.
• Attitude towards Female Role Portrayal in Advertising & its impact on Brand Image & Purchase Intention; A study of linkages with Feminine Role Orientation (Rs 12 Lacs), ICSSR, completed in 2018
• Institute Coordinator for Pedagogy project of National Mission for Education through Information and Communication Technology, MHRD, GOI, Anchored by IIT Kgp, (40 Lacs), Completed September 2017
• Making of an Entrepreneur; A Study of Employment Status Choice and Entrepreneurial Intent of Youth (Rs 8 Lacs), ICSSR, completed 2008
• Institute Coordinator, Content Development and IT Localisation Network (Rs 40 lacs), MCIT, GOI, completed 2005
• An investigation of the factors Influencing Women Entrepreneurship in South Chotanagpur Region (Rs 5.2 Lacs), AICTE, completed 2003
• ATAL Online Faculty Development Programme on Design Thinking for Excellence in OBE and Digital Learning from 29-11-2021 to 03-12-2021 (Sponsored by AICTE)
• Online Faculty Development Programme on OBE and Online Learning-Teaching Organized by Department of Management, BIT Mesra from 29-06-2020 to 03-07-2020
• Workshop on “Excellence in Pedagogy and Quantitative Research”Organized by Department of Management and Department of Computer Science and Engg, BIT Mesra from 26-08-2019 to 30-08-2019 (TEQIP-III Sponsored)
• FDP on “Pedagogy for Outcome Based Management Education” Organized by Department of Management, BIT Mesra from 21-04-2015 to 05-05-2015 (Sponsored by AICTE)
• Antecedents of sustainability-oriented Entrepreneurial Intentions: A study of Indian youth (2023), Mayuri Srivastava
• Information Technology as an Enabler for Knowledge Management: A study of Indian Coal Mining Industry (2019), P C Mishra.
• Consumer Characteristics and Hedonic Value Perception; A Study of Retail Products (2018), Arpita Pandey
• Retail Consumption and Economic Development as Influencers of Quality of Life; A Study in the Urban Indian Context (2017), Debjani Bannerjee
• A Study of Female Portrayal in Indian Advertising and Its Impact on Marketing Communication (2015), Shyama Kumari
• Antecedents of service brand equity: A study of the retail banking sector (2014), Somnath Mukherji
• A Study of adoption of e-Governance in India (2014), Rohini Jha
• The Determinants and Effect of Brand Equity: A Study of the passenger car Market in India (2010), Tanmay Chattopadhyaya

Recent FDPs Conducted

Details of the Doctoral Work Supervised: