1.Director of Project on , " Attitude towards Female Role Portrayal in Advertising & it's Impact on Brand Image and Purchase Intention; Linkages with Feminine Role Orientation", sponsored by Indian Council for Social Science Research, New Delhi. 2. Instit
- Funding Agency: Indian Council for Social Science Research
- Project Status: Ongoing
Institute coordinator for the Pedagogy Project of National Mission for Education through Information & Communication Technology, Ministry of HRD, Govt of India.
- Project Status: Ongoing