Prof. Slgupta Shankar Lal Gupta Ph.D., MBA, M.Com, B.Com Hons.

Date of Joining: 27th July, 2006
  • Birla Institute of Technology, Mesra, Noida Campus, A-7, Sector 1, Noida – 201301
  • 9811230453
    |
    9811230453

Research Areas

  • Marketing Research
  • Research methodology
  • Marketing management
  • Business research
  • Brand management

Work Experience

  • Teaching: 30 Years
  • Research: 20 Years
  • Industry: 30 Years
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Academic Profile

Award and Honours
Award and Honours

3

Total Award and Honours
Project
Project

6

Total Project

Leadership & Institutional Service

Teaching & Mentorship

Award and Honours

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Letter of Appreciation by Dr. Pawan Kumar Sharma, Principal, Dyal Singh College (E), University of Delhi, for organizing International Conclave with the theme ‘Innovation in Engineering and Management during 22nd and 23rd February 2013 and National Studen

Award for Cooperative excellence to society conferred by Smt. Shiela Dikshit, Hon’ble Chief Minister of Delhi during the celebration of 49th Cooperative Week 2002 at Sapru House, Mandi House, New Delhi

Letter of appreciation by Trustee Council, WCAS for organizing Free of Cost Summer Classes for Omani High School Students on Soft Skill Development

Current Sponsored Projects

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  • A study on Imperatives for Quality and Effective Teaching in Indian B-Schools, UGC 
  • An investigation of factors influencing Student selection of Higher Education - Govt. of Oman 
  • Training programme for Entrepreneurs of Bihar state, Bihar Rural Development Society 
  • CM’s scheme for research, study and impact assessment of various Pension schemes operated by Bihar Govt. - Govt. of Bihar

Fellowship

  • Upasna Diwan, A Study on Branding Strategies in Organized Retail and its impact on Customer Loyalty,
  • Najmul Hoda, An Empirical Study on Faith-Based Microfinance as an Alternative Tool of Poverty Alleviation,
  • Piyali Halder, Rural Retailing and its impact on Economic Development,
  • Shikha Garg, A Study on Outsourcing Practicing and Marketing Strategies of Third-Party Logistics Industry in India,
  • Amit Goel, Multi Agent System Management Using Supply Chain for Automobile,
  • Meenakshi Sharma, A Study on Retailing Strategies of Real Estate Sector in India -A Macro Perspective,
  • Arun Mittal, A Study of Promotional Strategies adopted by leading banks in India