Dr. Abhaya Ranjan Srivastava

PhD(IIT-ISM, Dhanbad), PGDBM, B.E

Date of Joining: 6th January, 2003

  • Flat No. 103, Sree Narayana Enclave II Dumardaga, Ranchi (Jharkhand)

  • 9470137369
    |
    9470137369

Research Areas

  • Retail Marketing
  • Employee Engagement
  • Digital Marketing
  • Social Media Marketing
  • Handicrafts marketing & promotion

Work Experience

  • Teaching: 23 Years
  • Research: 20 Years
  • Industry: 12 Years
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Academic Profile

Project
Project

4

Total Project

Leadership & Institutional Service

Teaching & Mentorship

Current Sponsored Projects

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  • S.No. Title PI/
  • Co-PI Duration (in months) Total Funding received(Rs.) Status Name of Sponsoring/ Funding Agency 1 CO-PI in a Central Government project “National Food for Work Program” (Consultancy Value = Rs. 8.75Lacs). A perspective plan of Rs.318 Crores for five year
  • CO-PI in a Central Government project “National Food for Work Program” (Consultancy Value = Rs. 8.75Lacs). A perspective plan of Rs.289 Crores for five years (2005-2010) was prepared under NFFWP for Araria, Bihar
  • CO-PI in a Central Government project “National Food for Work Program” (Consultancy Value = Rs. 8.75Lacs). A perspective plan of Rs.318 Crores for five years (2005-2010) was prepared under NFFWP for Katihar, Bihar

Intellectual Property Rights (IPR)

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  • A system and a method for predictive consumer engagement in digital marketing using context-aware behavioral synthesis and real-time adaptive response engine, Application No. 202631071274, Publication Date: 26/06/2026. Co-Inventors: Dr. P. K. Singh, Assis

    • Date:

Fellowship

PhD Scholars Guided

  1. Name of Scholar: Gaitri Kumari
    Guidance Status: Guide
    Title of PhD Thesis: Economic Potential of Handicraft Enterprises in Rural Development: Study of Jharkhand
    Research Status: Awarded – 2021
  2. Name of Scholar: Pooja Yadav
    Guidance Status: Guide
    Title of PhD Thesis: The Impact of Employee Engagement on Job Satisfaction and Turnover Intention of Employees Registered
    Research Status: Awarded – 2025
  3. Name of Scholar: Sandipan Chatterjee
    Guidance Status: Guide
    Title of PhD Thesis: Green Human Resource Management
    Research Status: Ongoing
  4. Name of Scholar: Ishika Raj
    Guidance Status: Joint Guide
    Title of PhD Thesis: Digital Marketing
    Research Status: Ongoing
  5. Name of Scholar: Ankeeta Burnwl
    Guidance Status: Joint Guide
    Title of PhD Thesis: Marketing
    Research Status: Ongoing