Dr. Somnathmukherjee Mukherjee PhD, MBA, M.Sc.

Date of Joining: 1st July, 2004
  • Department of Management BIT-Mesra (Lalpur Unit) Ranchi
  • 0651-11111
    |
    0651-11111

Research Areas

  • Brand management
  • Marketing of services
  • Promotion effectiveness & Consumer Behaviour

Work Experience

  • Teaching: 22 Years
  • Research: 10 Years
  • Industry: 24 Years
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Academic Profile

Project
Project

2

Total Project

Leadership & Institutional Service

Teaching & Mentorship

Current Sponsored Projects

View All
  • “Gamification for promoting Sustainable Consumption in Rural Households: A Pilot Study on Domestic Fuel and Ultra Processed Food”
  • ICSSR  (2025-2026)/

Fellowship

  • PhD Guidance (BIT Mesra) - Dr. Evelina Sahay (awarded in 2023) /Topic: Framing effect in marketing Messages and its Impact on Purchase intention-A Quasi Experimental study on Organic food “